The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
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Featured Resources
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Discover Your Children's Gifts
This comprehensive work on children's learning styles and creativity expression is a tremendous help to parents as they begin homeschooling. The authors discuss how God gifts children in different ways with different ways of learning and expression. This guide will help you identify your child's personality gifts and help them reach their full potential.
Montessori International
Montessori International is the magazine for all parents and teachers. Montessori International magazine is a high quality colour education magazine with a Montessori focus and a truly child-centred approach. The magazine is for Montessori parents, nursery owners, teachers, and students with an interest in Montessori education.
Homeschool Open House
Personal insights from 55 families worldwide about a real day of homeschooling. Includes homeschool illusions, family culture, learning and family style, parenting strategies, chores and organization, family management, personal empowerment, decision making, change flexibility, resources, and questions to consider before deciding to homeschool. A private tour of homeschooling homes and reflective thoughts from families. Also includes five year follow-ups from families in HOMESCHOOLING: A PATCH...
Homeschooling: The Early Years: Your Complete Guide to Successfully Homeschooling the 3- to 8- Year-Old Child
Nothing beats seeking the voice of experience if you want to join the estimated 1 to 3 million parents who teach their children at home. Here's a guide that comes direct from the experts: a mother of two homeschooled, now-grown children and 83 homeschooling families she surveyed. Their stories make reading this starter kit on teaching ages 3 to 7 worthwhile. For those ready to take on what author Linda Dobson calls "a natural extension of being a good parent," the manual provides at-a-glance box...
Miserly Moms: Living on One Income in a Two-Income Economy
Save Thousands of Dollars a Year Jonni McCoy and her family are proof that you live on one income. The McCoys made a successful transition from two incomes to one while living in one of the most expensive parts of America: the San Francisco Bay Area. Her Miserly Guidelines will help you save thousands of dollars a year on everything from groceries to electricity to insurance and household cleaners—as well as reveal the hidden costs of holding a job and common money wasters. Her practical,...