The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
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Featured Resources

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Christian Unschooling : Growing Your Children in the Freedom of Christ
Is unschooling incompatible with Christianity? Elissa Wahl and Teri Brown argue that they are not incompatible, but complementary. Unschooling offers a different path to learning. This book explains what unschooling is (and isn't) and offers support for your unschooling journey. Includes information and support, along with essays on how they unschool guided by the Lord. 
Smart Mouth
Ages: 8 years and up; For 2 or more playersSmart Mouth is a quick-thinking shout-it-out hilarious word game that helps build vocabulary skills. It includes variations of the rules for category play and for younger players. Players slide the Letter Getter forward and back to get two letters. The first player to shout out a word of five or more letters using those letters wins the round. The game includes tips for teachers. This is a fun game to play with children and adults together.
Montessori Reading
Montessori Reading is a beginning reading and writing program for elementary aged children. This series of books introduce phonetic letter sounds, phonogram combinations, reading simple sentences, and reading and writing words that name everyday objects, animals, etc. A teaching guide and a child's journal are included.
Conquering Chronic Disorganization
The real-life stories of chronically disorganized people and the ground breaking, easy-to-learn organizing methods used to end their chronic disorganization in the area of residential clutter, office organizing, paper management, storage, and time management. Conquerings pages includes an extensive index, user-friendly summaries, quick tips, helpful photographs, and a resource section of products and organizations.
The Living Page: Keeping Notebooks with Charlotte Mason
Charlotte Mason believed that children need to be trained to see, to have their eyes opened, in order to find joy in life. This work explains the value of using the method of writing in journals or notebooks, as derived from the expansive work of Charlotte Mason. You'll find tips to help your children practice putting their knowledge, thoughts, and pictures down on paper, helping them to retain information better, create something beautiful, and strive for retention.