The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
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The Unschooling Handbook : How to Use the Whole World As Your Child's Classroom
Unschooling, a homeschooling method based on the belief that kids learn best when allowed to pursue their natural curiosities and interests, is practiced by 10 to 15 percent of the estimated 1.5 million homeschoolers in the United States. There is no curriculum or master plan for allowing children to decide when, what, and how they will learn, but veteran homeschooler Mary Griffith comes as close as you can get in this slim manual. Written in a conversational, salon-style manner, The Unschooling...
Critical Thinking: Reading, Thinking, and Reasoning Skills
Based on Bloom's Taxonomy of Educational Objectives, Critical Thinking will allow students to garner more knowledge from new information by knowing, applying, analyzing, synthesizing, and evaluating. A brief review in each unit provides frequent indications of student mastery. This series is written for grade levels 1-6.
Noah Webster's Reading Handbook
This is the historic text (originally called the Blue-Backed Speller) that has been updated to teach phonics/beginning reading. The blends and words in this reader are arranged to correlate with the sequence in which the special phonics sounds are taught. This reader is an invaluable teaching tool for children who need extra practice in the application of phonics rules. Find out more here.
Should I Home School?: How to Decide What's Right for You & Your Child
Have questions about homeschooling? This book has the answers. The information in this book will help you decide if homeschooling is right for you and your child. 
The Work-at-Home Sourcebook
This indispensable directory contains information not found in any other book on the subject. The Work-at-Home Sourcebook is the only book available which gives specific information for finding, applying for, and getting home work with AT&T, J. C. Penney, and more than 1,000 other companies that routinely hire qualified home workers. Contact information, job descriptions and requirements, and details on pay and benefits are included. Other chapters cover handicrafts, franchises, telecommuting, l...